- Strength
- Weakness
- Opportunities
- Threats
The steps to conduct a SWOT analysis are as follows:
- Draw a grid or matrix
- At the top of the grid/matrix, describe the topic or problem under discussion
- Conduct a brainstorming session to complete each section of the grid
- Strengths: any internal factor that the assessed group does well. It may include anything such as effective processes, experienced personnel, low prices and customer relationships
- Weaknesses: any internal factor that the assessed group does poorly (or not at all)
- Opportunities: external factors that assessed group may be able to take advantage of, including new markets, new technology etc...
- Threats: external factors that can negatively affect the assessed group, including entrance into a market of a new competitor, economic downturns etc...
- Facilitate a discussion and analyze the results
- Brainstorm potential solutions to solve the problem (compare strengths & weaknesses against opportunities & threats)
No comments:
Post a Comment